A dear friend of mine has a great local boutique stocked-full of goodies I love… Kate Spade, Coton Colors, Razorback guards, Bentley, John Hart, Vera Bradley and so much more. When she asked me to help her rebrand for her NEW store location, I said “Yes!” It’s so easy to create pretty brands for things and people you love!
The name of the shop is Inscriptions and while she wanted to keep the name she wanted something different. It is quite a long word. And, it doesn’t really describe the shop as much as it use to perhaps. She’s all about a well-styled home, great jewelry pieces, local makers, timeless staples and fun trends. So after penning the word – and working on digitizing I thought about IN! IN – style, what’s IN, IN the know! Then was born an abbreviated, alternate logo mark for Inscriptions.
Something I try to do with my brand projects is give the customer a main logo and a couple of alternatives. There are just instances when you need a variation for size constraints, production limitations, etc. Giving a client these options adds value and breadth to the brand. Folks, this is why good branding costs money. And it’s worth it.
Those the sample above is just a peek, I like to present the brand in a bit of a storyboard style that reveals the details and elements that comprise the package. A full brand project includes marketing graphics for social media, frame-able artwork, business cards and so on.
These days I’m so busy, I can take just a few branding clients – so naturally it has to be a good fit. I really enjoy this work and I hope my joy shines through.
Here’s another one I did for a gorgeous local wedding venue this past year.
This was another option that didn’t make the cut… the client liked the more traditional calligraphy style above. And the customer is always right!